William Hinton created his Rum factory and distillery in Madeira in 1845, where he produced the best Rum from fresh, carefully selected sugarcane juice. 

His knowledge spanned several generations, but the factory ceased production in the 1980s. Until, in 2006, one of the heirs founded Engenho Novo da Madeira and rebuilt the old, original still, to return to producing the best Rum in Madeira, under the William Hinton brand. 

This rum, with a Geographical Indication (IG) and obtained exclusively by alcoholic fermentation and distillation of sugarcane juice, is classified as Agricole Rum, with unique qualities and characteristics, the result of a traditional production processes and the experience accumulated over generations. From there, his rare spirit, impossible to imitate, was born, which seduces true connoisseurs. 

Agricole Rum differs from most rums in that it is made from fermenting fresh cane juice and not molasses, a by-product of sugar production. 

More recently, William Hinton added MOOT, the first genuinely Madeira Island vermouth, to its portfolio.